Here’s one way for Peloton to advertise its app and take advantage of Christopher Meloni‘s love of working out in the buff: combine the two for an ad timed to National Nude Day.
Peloton, known for their equipment, has an app that allows you to do a variety of different workouts, and Meloni highlights that they can be done anytime, anywhere, wearing whatever you want. “Apparently some people think the way I work out is strange. Honestly, I don’t get it,” Meloni says as he does a variety of exercises while seemingly naked.
He continues, “Me, I don’t think using the Peloton App is strange at all. Sure, they’re famous for their amazing equipment, but the app gets me motivated to do lots of different workouts — like yoga, cardio, meditation, and strength training.” You’ll want to watch the reaction that last one gets.
Meloni even uses the app for running, he says — yes, outside — and a dog barks, “Wow! He really does have a great app!” The Law & Order: Organized Crime star and SVU alum asks, “Now does that seem strange to you?”
The ad ends perfectly with a voiceover giving a nod to Law & Order: “In the Peloton community, users are represented by two separate yet equally motivated groups: those who wear pants and Christopher Meloni.”
The video was created by Ryan Reynolds’ Maximum Effort, through Peloton’s continued partnership with MNTN’s Creative-As-A-Subscription (CaaS) service.
Meloni’s Organized Crime returns for its third season on NBC on September 22, with what could be a three-show crossover.